77 Diamonds

Poppy Elder on trends shaping the bespoke engagement market

Engagement ring sales have grown by 14% annually, driven by a resurgence in marriages that has reversed years of decline in the UK, according to a new analysis by online diamond retailer 77 Diamonds. Exclusive insights from 77 Diamonds suggest that this post-pandemic wedding surge has continued since 2022. As…

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Engagement ring sales surge 14%, 77 Diamonds finds

Engagement ring sales have grown by 14% annually, driven by a resurgence in marriages that has reversed years of decline in the UK, according to a new analysis by online diamond retailer 77 Diamonds. Exclusive insights from 77 Diamonds suggest that this post-pandemic wedding surge has continued since 2022. As…

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Value of diamonds has plummeted in past 2 years, warns 77 Diamonds

Both natural and lab grown diamonds have seen a significant reduction in value, according to online jeweller 77 Diamonds. Over the last two years, the value of a 1ct natural diamond, based on the cost price of round diamonds, has fallen by 34%, whilst a 2ct stone is now worth…

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77 Diamonds unveils new Starlight collection

77 Diamonds has launched its Starlight collection. The Starlight Collection draws inspiration from the “beauty of the stars and the enchanting magic of the night sky”. Drawing upon the celestial insights of ancient Greek astrologer Claudius Ptolemy, the collection pays homage “to the lasting influence on science”. This is also…

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British Academy of Jewellery announces Final Show winners

The British Academy of Jewellery has announced the names of students who won awards at the opening night of its Final Show 2021 in London. Hosted at exhibition space Koppel 540, this year’s show featured pieces produced by students at the academy’s London campus over the last 12 months, with…

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Largest purple-pink diamond sells for record price

Sotheby’s Geneva has announced the sale of a 14.83-carat pink diamond for $26m (£19.7m), a record price for a sale of its kind at an auction. Named the Spirit of the Rose after a 20th Century Russian ballet, it is the largest purple-pink diamond to ever appear at auction, and…

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Diamond breaks world record for online auction bid

A 102.39 carat D Flawless oval diamond has been sold at Sotheby’s Hong Kong auction for $15.7m (£12.2m), breaking the world record for the highest value ever bid for a jewel in an online auction.  Before its sale, the highest price paid for a jewel in an online auction was…

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Diamond auction set to break three world records

Sotheby’s Hong Kong is set to hold an “unprecedented” online auction of a 102.39 carat D Flawless oval diamond on 5 October. According to 77 Diamonds, the piece is expected to sell for tens of millions of dollars, without reserve, selling to the highest bidder irrespective of the price offered.…

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5 things online jewellery brands can do to improve before peak

The Christmas peak is looming, and for many eCommerce brands that means a whole host of meetings, planning and code freezes, that can understandably mean that many marketers feel their fate is already sealed until the new year when it comes to SEO performance.   We’ve been search marketers in retail…

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‘Life-saving’ Peace Diamond to be auctioned by Sierra Leone

On Monday 4 December in New York the government of Sierra Leone will auction a 709 carat rough diamond, which it has named the Peace Diamond. The stone which will be sold for the benefit of 250,000 inhabitants of a region with no school, hospital, clean water, roads or electricity.…

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