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Jewellery brand Endless has received financial backing from a group of investors, including co-founder and CEO of Saxo Bank, Lars Seier Christensen. The investors will own 23.55% of the business.
Endless was founded in 2013 by Jesper Nielsen, a Danish entrepreneur and former CEO of KasiGroup, a reseller of Pandora Jewellery. The Nielsen family will remain majority shareholders of the brand and Jesper Nielsen will remain in his position of CEO.
Commenting on the deal, Christensen said: “I have followed Jesper Nielsen and his management team for a number of years and have been impressed by the company’s competency, bold ambitions and sound business plan.
“Its achievements to date demonstrate the appeal of the collection to retailers and customers and I am very much looking forward to being a part of the development of a company I believe will become a significant player in the industry.”
Nielsen said: “It is a great asset to get Lars Seier Christensen on board of Endless both as an investor and as a trusted advisor when it comes to the financial performance of the company. The growth we are experiencing particularly in the United States requires a strong capital base and with the new ownership structure, we have a very strong foundation.
“The new ownership structure means that we, regardless of external factors, can continue to develop and fulfil the enormous potential of Endless Jewelry.”
