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Guess Watches and Martian Watches, a Californian-based smartwatch developer, have announced a strategic partnership to develop interactive, voice-commanded wrist accessories.
Sequel chief operating officer David Yim, and Martian Watches president, Stan Kinsey, together outlined a vision of smart wearables. Sequel recently bought the distribution rights for Guess watches.
A statement from the company said the smart wearables, “powered by Martian”, aim to create a “synergy of fashion and technology.”
The announcement was made on August 12 at Sequel’s global distributor conference at the Boca Raton Resort & Club, a Waldorf Astoria Resort. The companies expect to announce specific products by early 2015.
Cindy Livingston, president and CEO of Sequel, said: “Of the smartwatch developers we’ve observed, Martian has captured what we believe is the essence of blending fashion with intelligent features.
“Their technology will help make our sexy designs ‘smart’ – not just smartwatches that try to mimic the smartphone. It’s the beginning of an era where wrist accessories will be able to do much more than tell time.”
