More consumers than ever ‘willing to risk’ last minute Christmas order

The proportion of consumers who feel willing to risk placing an order online with less than a week to go before Christmas, has risen to 47%, for 2014, compared with 20% last year.

The figures, published in the ‘eCustomerServiceIndex’  results from eDigitalResearch and IMRG, said 47% consumers will order gifts online this Christmas with less than a week until the big day itself.

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