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Diamond jewellery e-tailer Vashi is selling shares on crowdfunding platform, SyndicateRoom.
Vashi Dominguez, founder of Vashi, is seeking to raise a minimum of £600,000 through the equity crowdfunding platform.
Since launching its investment page on the website over a week ago, the company has already attracted investment totalling £156,360, equating to 26% shares.
Goncalo de Vasconcelos, CEO of SyndicateRoom, said: “In just a few short years Vashi Dominguez has built a diamond retail business with an annual revenue of £5m. His vision, ambition and revolutionary supply chain model have already shaken up the market.
“Vashi’s decision to sell shares directly to smaller investors gives them a chance to buy into the diamond industry for the first time, as well as the opportunity to share in the rewards of his highly profitable business.”
Dominguez hopes turnover will reach around £50m by 2019.
