A new mobile and responsive site for JewelleryFocus.co.uk has been rolled out with immediate effect to cater for the growing number of mobile users engaging with the Jewellery Focus brand on a daily basis.\r\n\r\nThe site is designed for simplicity of use and focuses on the latest news stories - rather than a pared down recreation of the desktop site - using cutting edge design for maximum accessibility.\r\n\r\nJewellery Focus editor Michael Northcott said: "Investment in the\u00a0Jewellery Focus brand continues apace, with the introduction of the only jewellery trade news site designed and built for the smartphones of this decade. The elegant simplicity, pin-sharp fonts, and ease of social sharing, all serve to make our new mobile site the\u00a0best-in-class mobile offering."\r\n\r\nJewellery Focus has seen an unprecedented signup rate for its new Daily Briefing and Weekly Roundup newsletters, with over 20% of its\u00a0web traffic now coming from mobile phones and tablets. Parent publisher Mulberry Publications said it wanted to "set a new standard" by "pioneering a mobile offering fit for 2015 onwards".\r\n\r\nMichael added: "We plan on keeping\u00a0our place as the most-read and best-supported trade magazine in the UK jewellery industry, and the recent product launches should help us achieve that. Hopefully readers and advertisers alike are happy with the results too, and I would like to thank the team here for their tireless creativity and hard work."