Trollbeads announces first UK concept store

Trollbeads, the Danish charm bead jewellery brand, is set to open its first concept store in the UK this November. 

Trollbeads Cambridge, located at 21 Market Street, in the centre of the city, will be the first franchise in the country dedicated to selling the Trollbeads jewellery collection.

The new store is scheduled to open its doors on Friday, November 21, with a VIP launch the evening before on Thursday, November 20.

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The store will open following a franchise agreement between Trollbeads and Shay Ginat, owner of the Cambridge store, which has traded in contemporary jewellery for the past 12 years.

David Riddiford, Trollbeads UK CEO, said: “We are delighted to announce Trollbeads Cambridge as our first concept store in the UK. The location, in a busy shopping street at the centre of the beautiful city of Cambridge, is a perfect beginning for us to build our high street presence which is hugely important in increasing consumer awareness of our product and will benefit our business and that of our retailers.

“Cambridge is our first franchise in the UK and we look forward to opening further stores throughout the country in the future”.

Shay Ginat, the shop owner, said: “With many years’ experience of retailing composable jewellery. The quality and craftsmanship of Trollbeads is what originally excited us about the brand and the ethos of the company is a great fit for our own.  Looking forward we are thrilled to be part of this new and exciting chapter for Trollbeads in the UK”.

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