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Trollbeads

Trollbeads is a brand celebrated for its handcrafted beads and innovative charm bracelet concept. Known for its artistic designs and use of high-quality materials, the brand continues to inspire creativity and emotional storytelling among jewellery lovers and retailers alike. Jewellery Focus covers the latest updates on Trollbeads โ€” from new collection launches and product innovations to retail partnerships, trade events, and marketing initiatives. We explore how the brand engages with the UK jewellery market, supports its retail network, and adapts to evolving consumer tastes within the contemporary fashion jewellery sector.

  • Oct- 2018 -
    29 October
    DesignersTrollbeads launches new โ€˜Stardustโ€™ winter 2018 collection

    Trollbeads launches new โ€˜Stardustโ€™ winter 2018 collection

    Jewellery retailer Trollbeads has launched its new Winter 2018 Collection called โ€˜Stardustโ€™, inspired by the โ€œloving and joyful atmosphereโ€ of the festive season. According to the group โ€œhearts, stars and sparkling golden shades invite you to enjoy the upcoming seasonโ€, and the collection features 15 new pieces designed by Lise…

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  • Apr- 2018 -
    27 April
    DesignersTrollbeads launches โ€˜New Princessโ€™ ready-to-wear collection

    Trollbeads launches โ€˜New Princessโ€™ ready-to-wear collection

    Artisan bead brand Trollbeads UK is launching a ready-to-wear collection to celebrate the marriage of Meghan Markle to Prince Harry. The โ€˜New Princessโ€™ collection includes silver and gold bracelets, bangles, earrings rings and pendants, all named after well known, historical princesses. At the centre of the collection is the royal…

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  • Apr- 2015 -
    28 April
    Product LaunchesTrollbeads introduce copper for first time

    Trollbeads introduce copper for first time

    Danish jewellery brand Trollbeads is set to introduce copper into its jewellery collection for the companyโ€™s first time.ย  The bead on jewellery brand will launch a copper bangle, copper stoppers (which secure the bead in place on the bangle) and a copper bead on Thursday, April 30. Copper is a…

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  • 8 April
    AppointmentsTrollbeads UK appoints new managing director

    Trollbeads UK appoints new managing director

    Trollbeads, the Danish-based jewellery brand, has announced the appointment of Pamela Aujla as managing director of Trollbeads UK with immediate effect.ย  Aujla joins Trollbeads UK from Six3.tv where she was chief operating officer. She was previously global brand director for Danish toy producer, Lego, and trading director at what is…

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  • Mar- 2015 -
    20 March
    EventsTrollbeads announces โ€˜Peopleโ€™s Bead 2015โ€™ competition

    Trollbeads announces โ€˜Peopleโ€™s Bead 2015โ€™ competition

    Danish jewellery brand Trollbeads has announced the launch of its seventh annual โ€˜Peopleโ€™s Beadโ€™ competition.ย  The competition asks Trollbeads customers to put forward their ideas for a โ€˜themedโ€™ bead, drawing on what โ€œinspires them, makes them happy or fills their lifeโ€. This yearโ€™s theme is โ€œshare your passionโ€. Designs must…

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  • 3 March
    AppointmentsTrollbeads appoint interim managing director

    Trollbeads appoint interim managing director

    Danish jewellery brand, Trollbeads, has announced the appointment of Henrik Leth Mรธller as interim managing director of Trollbeads UK.ย  The announcement comes after David Riddiford, the brandโ€™s UK chief executive, stepped down from this role to go into semi-retirement. Leth Mรธller joined the brand as sales director from Danish watch…

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  • Feb- 2015 -
    2 February
    Product LaunchesTrollbeads reveals new Motherโ€™s Day pieces at J&WB

    Trollbeads reveals new Motherโ€™s Day pieces at J&WB

    Trollbeads has revealed the introduction of three new Motherโ€™s Day pieces, set for launch on Friday February 20.ย  The pieces, which were exclusively revealed at Jewellery and Watch Birmingham, include the Motherโ€™s Rose bead designed by Nozomi ย Kaji, a unique bead depicting beautiful pink roses captured within glass. Kristian Krydsfeldtโ€™s…

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  • 2 February
    EventsJewellery and Watch Birmingham well underway

    Jewellery and Watch Birmingham well underway

    Jewellery and Watch Birmingham opened its doors yesterday (February 1) as busy crowds flocked to see new designs from the exhibitors. Organised by i2i events the show will involve over 400 exhibitors from the jewellery and watch industries, with some exclusively showcasing new designs and collections for the first time.…

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  • Dec- 2014 -
    1 December
    DesignersTrollbeads officially opens first UK concept store

    Trollbeads officially opens first UK concept store

    Trollbeads, the Danish charm bead jewellery brand, officially opened its first concept store in the UK, in Cambridge on November 20.ย  The official launch was celebrated at a VIP launch evening on November 19, attended by members of staff, invited guests (including Jewellery Focus) and representatives from Trollbeads UK and…

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  • Oct- 2014 -
    30 October
    DesignersTrollbeads announces first UK concept store

    Trollbeads announces first UK concept store

    Trollbeads, the Danish charm bead jewellery brand, is set to open its first concept store in the UK this November.ย  Trollbeads Cambridge, located at 21 Market Street, in the centre of the city, will be the first franchise in the country dedicated to selling the Trollbeads jewellery collection. The new…

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