Product Launches

Trollbeads introduce copper for first time

Danish jewellery brand Trollbeads is set to introduce copper into its jewellery collection for the company’s first time. 

The bead on jewellery brand will launch a copper bangle, copper stoppers (which secure the bead in place on the bangle) and a copper bead on Thursday, April 30.

Copper is a new material for the jewellery company, which said it will bring a “different dimension” to the brand’s existing range.
Meanwhile, Trollbeads has also designed a new point-of-sale display to support the launch in store and is supplying copper collection customer brochures and copper care advice booklets to be handed out with every purchase.

The new release comes just a few weeks after Trollbeads announced that Pamela Aujla would take over as managing director of Trollbeads UK with immediate effect.


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