Mobile searches for jewellery and engagement rings soar
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Searches for jewellery and engagement rings on smartphone devices increased significantly in the first quarter of 2015.
According to figures releases today by the British Retail Consortium (BRC) Google Online Retail Monitor, searches for jewellery were up 14% across all mobile devices in the first three months of the year.
Searches for jewellery on smartphone devices were up 41% on the same period last year, while searches on tablet devices also increased by 12%.
Engagement rings, which made the top 10 of the most popular searched products on smartphone and tablet devices across the entire apparel range, increased by 13% across all devices on the same period last year.
Smartphone searches for engagement rings were up 44%, while tablet search volumes decreased by 9%.
Peter Fitzgerald, retail director at Google, said: “Mobile continues to drive growth in the UK and this remains the case with apparel in the first quarter of the year. Interestingly, emerging markets still see strong growth from tablets, however smartphones supercharge growth for overseas consumers of UK brands.
“Multichannel retailers had a strong Q1, growing at 42% year-on-year. This reflects the increasing trend we see in the UK toward click-and-collect services.”
