Trollbeads UK appoints new managing director

Trollbeads, the Danish-based jewellery brand, has announced the appointment of Pamela Aujla as managing director of Trollbeads UK with immediate effect. 

Aujla joins Trollbeads UK from where she was chief operating officer. She was previously global brand director for Danish toy producer, Lego, and trading director at what is now the Shop Direct Group.

Jan Stig Andersen, CEO of the company, said: “Pam Aujla is the perfect fit for our UK business as she combines significant expertise in retail, mail order, international marketing and TV shopping with true business acumen.”

Henrik Leth Møller, who has acted as interim MD of the UK business since March 1 this year, has been appointed group sales director based in Copenhagen.

The company said Møller has been “instrumental” in developing Trollbeads’ UK business and will continue to be involved in the UK for a period of time to secure a smooth handover.

Anderson added: “We are focused on releasing the vast potential in the UK market. Strengthening our UK business is part of our effort to develop Trollbeads into a truly unique and global brand.”

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