Endless Jewelry has announced that it has appointed Paul Moonga as its new CEO and has sold further shares to raise more working capital.
The Danish composable jewellery brand said the appointment of Moonga will give founder Jesper Nielsen the opportunity to focus on “overall brand development”.
Moonga joins from the telecoms sector, with experience in building companies in a number of international markets, as well as leading a number of fashion brand franchise operations.
Nielsen said: “I am looking forward to a strong co-op with Paul. This appointment will both strengthen the structure in senior management and our day-to-day business.
“At the same time it gives me the opportunity to focus even more of my resources on the overall development of the Endless brand and our product categories, on optimising our global sales and partner relations, as well as on the continued expansion of the Endless Jewelry footprint worldwide.”
Alongside the appointment, the brand has also secured further capital investment, which it said will secure further brand expansion and development, and improve its supply chain.
Nielsen added: “Our shareholders have decided to execute a significant capital injection to secure an even more solid foundation for the company. This will secure further expansion and development of our business and strengthen and upscale our supply chain operations in all existing markets. It is an important step for our future.”