Naomi Newton-Sherlock named director of Weston Beamor

Naomi Newton-Sherlock, who was promoted to the post of creative director at Domino in 2013, has been made a director of the brand’s sister company Weston Beamor. 

Weston Beamor is the longest established of the three companies within WB The Creative Jewellery Group, having been founded just after World War II.

Newton-Sherlock’s task will be to “work with the existing WB team to further grow the company’s business especially in terms of its bespoke manufacturing services”, the firm said in a statement.

Newton-Sherlock said: “Bespoke manufacturing is definitely a significant growth area for jewellery retailers and WB is ideally placed to provide the skills they need to be able to offer their customers the high levels of personalisation the market is starting to demand.

“WB was an extremely early adopter of Computer Aided Design (CAD) and Manufacture (CAM) and has invested heavily in the very latest technologies. It also employs a highly-skilled team of technicians who can help designer-makers and retailers alike to bring their design concepts to reality. My job is going to be to spread the word about its very considerable capabilities.”

The company offers a regular daily casting service across a range of precious and non-precious alloys, and provides a full range of manufacturing services to the jewellery industry, including 3D printing, high-resolution scanning, as well as craft skills such as finishing, setting and mounting.

Newton-Sherlock, who returned to work in January, after six months’ maternity leave, takes up the post with immediate effect.