Raymond Weil celebrates Brit Award anniversary with new timepieces
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Luxury watchmaker Raymond Weil is celebrating ten years as official watch and timing partner to the Brit Awards with two new timepieces.
The two celebratory Brit Award timepieces, which were inspired by the brands Freelancer watch, will be limited to 40 pieces for gents and 20 ladies pieces that will be presented to nominees, presenters and performers backstage at the UK music awards ceremony.
Elie Bernheim, CEO of Raymond Weil, said: “We have had a decade of fantastic exposure through the sponsorship of the Brit Awards which has provided us a platform to promote and enhance our Brand awareness with the UK and internationally.
“Every year our activation of the Brit Awards becomes more impressive and this year will be no different.
“Music and watchmaking have a lot in common, whether it is the inspiration that comes from the artist or designer and watchmaker or the precision needed to achieve the highest of standards. The Brit Awards has always played a significant role in that success.”
Raymond Weil has also announced that it will launch a nationwide advertising campaign at the beginning of February designed to heighten the awareness of the brand’s association with the Brit awards.
