Jewellery sales set to rocket for Valentine’s Day

Jewellery retailers are set to find themselves inundated with ‘panic-stricken’ shoppers, according to payment processing company Worldpay. 

According to Worldpay’s analysis of retail spending in 2014, trading in jewellery stores remains fairly flat right up until the day before Valentine’s Day where sales suddenly rocket by 70% versus the season average.

Sales at Jewellery stores on Valentine’s Day itself rose by 46% compared to average, according to the data recorded from January to February 2014.

James Frost, chief marketing and product officer at Worldpay UK, said: “Britain’s jewellers know Valentine’s Day is a fantastic opportunity but it’s important they don’t underestimate the impact of last-minute shoppers.

“Stores should be fully staffed on the big day, ready to help those shoppers who have failed to plan. Marketing should also continue right up to the last moment, letting potential customers know about the great offers available.”