Rocks & Co set for rebrand and relocation
Jewellery shopping channel Rocks & Co has announced it is in the process of ‘major’ expansion and rebranding plans, which will see the company relocate to Birmingham.
The company – which is part of Eumelo, a large multinational group which broadcasts live from cities including Rome and Berlin – has relocated to Fazeley Studios in Birmingham, close to the city’s historic jewellery quarter.
As a result of the relocation, the company is on the hunt for new talent to fill a variety of positions that will open up including presenters, producers, broadcasting crew, supervisors and managers.
It said that its relocation will help to attract the best employees in a number of roles, both in front of and behind the camera.
Meanwhile, Rocks & Co said that the new rebrand aims to increase engagement with its current audience while at the same time changing the perception of television shopping to others. It said it wants reach out to a broader audience of “savvy shoppers” in the wedding and engagement market
Richard Northall, managing director, said: “Birmingham has such an historic connection with the jewellery industry and is a vibrant, creative hub, so we’re confident that this is the perfect location for our company to continue to flourish.”
Rocks & Co, a falling-price auction-style home shopping channel which broadcasts live on Sky, Freesat and Freeview channels, will be hosting a recruitment registration evening on Monday, July 20, at its new Fazeley Studios in Digbeth, Birmingham, between 5:30pm and 8:30pm.