Steven Stone Jewellers has appointed Max Stone as director of the family-owned business.
Stone, who represents the third generation of the family-owned company, will oversee the company’s Hale showroom in Cheshire, with the firm’s Palm Beach showroom operated by his father, Steven Stone, and its London showroom run by Max’s older brother Zack.
Commenting on his appointment, Stone said: “I am delighted to become a director and look forward to further growing the business. For the past few months I have been working on a new website which will revolutionise the online buying experience.
“After conducting extensive research into market trends we found that an increasing number of people now purchase jewellery including engagement rings online.”
He added the company’s new website will launch this summer, which he said will take the firm to the “forefront of the ecommerce jewellery business” and an area where he believes the company will see “significant growth”.
Both Max and his older brother hold diamond qualifications from the Gemological Institute of America (GIA).