Independent fashion and jewellery retailer, Wolf & Badger, has opened its first US store in New York’s fashionable SoHo district.
Since the company’s launch in 2009, Wolf & Badger has made a name for itself by offering unique and emerging brands in the jewellery, fashion, accessory, homeware and beauty sectors.
Founders, George and Henry Graham, started the company as an online marketplace before opening their first boutique in Notting Hill in 2010.
George Graham said: “Shoppers are bored of seeing the same designer brands on every street and in every mall around the world, as well as on every ecommerce site they visit. Instead of bringing them more of the same, we are proud to introduce customers to the most unique, individual and exciting independent brands out there.
“Brands that they would not have previously seen but that will soon become their firm favorites. It is a really refreshing proposition and is something that has allowed us to build a very loyal customer base.”
The brothers plan to make brands such as Alexa K and Astrid and Miyu easily accessible to US customers with their new storefront opening.
Wolf & Badger also hopes to collaborate with emerging US brands to allow independent designers gain recognition and exposure.