Tag Heuer has appointed five-time European Tour winner Tommy Fleetwood as its new brand ambassador.
The British professional golfer will represent the luxury watch brand’s new Connected watch Golf Edition.
Fleetwood will represent the luxury smartwatch and will work closely with the Tag Heuer Connected team’s software engineers in Paris, offering his professional expertise to further develop the brand’s golf app.
The Tag Heuer Connected Golf Edition was designed and developed in-house by an expert team, led by CEO Frédéric Arnault, who is excited about his brand’s new partnership with Tommy Fleetwood.
Arnault said: “With its ability to enhance any player’s game, the Tag Heuer Connected Golf Edition has already established itself as a game changer in the golfing community and beyond.
“We’re excited that Tommy, who is one of the world’s most dynamic golfers, has chosen to wear our watch and we wish him a very successful season ahead.”
He added: We are also looking forward to working with him to take the app even further, and help players refine their strategies, improve their accuracy and remove the guesswork so they can focus on enjoying the game.”
Fleetwood said: “I’m thrilled to be joining the Tag Heuer Family and very proud to have been chosen as the ambassador of the Tag Heuer Connected watch and golf app.
“This timepiece is both technologically impressive with its advanced easy to use features and a true style statement that will stand on and off the course.”