Minute and Azimut to feature at London Fashion Week Men’s

British watch brand Minute and Azimut will showcase their pieces at this year’s London Fashion Week Men’s.

The upcoming brand will feature their Bisham range at the event, which come with a choice of alligator, calfskin and lizard straps. The Bisham watch is named after Bisham Woods in Berkshire and a donation is made to the Woodland Trust with each sale.

The design of the watches is inspired by the 1960s and models come in a selection of gold, silver or copper finishes.

The watch brand will also display its range at this year’s Clerkenwell Design Week.

Winnie Poon, the brand’s founder, said: “It is a real milestone for us to have been selected by the British Fashion Council as an emerging designer at London Fashion Week Men’s.”

The brand will be at the annual show between 8 and 12 June.