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HB Antwerp hires Eco-Age for sustainability strategy

Established in 2020, HB Antwerp specialises in the procurement of high value rough diamonds and has set up exclusive partnerships’ with some of the world’s leading ethical mines to purchase their largest stones

HB Antwerp has appointed Eco-Age, sustainability and communications agency, as its retained agency for 2021 to manage strategic partnerships and communications for the business.

Established in 2020, HB Antwerp specialises in the procurement of high value rough diamonds and has set up “exclusive partnerships” with some of the world’s leading ethical mines to purchase their largest stones.

Eco-Age has been brought on by the company to further develop the group’s “sustainability strategy” and projects as well as expand on its presence in Europe, North America and China.

HB Antwerp is also planning to introduce a “new true bespoke diamond experience” where the customer or retailer becomes part of their stone’s “evolutionary adventure”.

In 2020, the company entered into a strategic partnership with fashion house Louis Vuitton and diamond mine Lucara Botswana to cut and polish two exceptional rough diamonds. The black-coated Sewelô is with its 1758 carat the second largest diamond ever found and the 549-carat Sethunya which is of “exceptional colour and clarity”.

Harriet Vocking, chief brand officer at Eco-Age, said: “HB Antwerp is using cutting-edge technology to enable greater transparency and traceability in the diamond industry. We are looking forward to continuing to drive the brand’s sustainability efforts forward and building strategic partnerships with like-minded brands.”

Margaux Donckier, director of communications and external affairs at HB Antwerp, said: “At HB Antwerp, we are continuing to invest in the latest technology to redefine the way diamonds are sourced, processed and traded.

“We are proud to be working with the strategists at Eco-Age who are experts in communicating about our sustainability efforts in a transparent and tangible way.”

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