Beaverbrooks joins hundreds in charity bike ride

Some 18 members of Beaverbrooks’ staff are hoping to raise over £20,000 for charity following its annual Beaverbrooks Blackpool Bike Ride.

The ride took place on Sunday 4 June, and included the retailer’s chairman, Mark Adlestone. A further six people volunteered on the day.

Now in its 26th year, Beaverbrooks has been sponsoring the Bike Ride since 1991, which is organised by Blackpool’s Trinity Hospice and Palliative Care Services.

The event attracted almost 700 riders who cycled 15, 18, 30 or 45 miles around the Fylde’s coastal and countryside routes.

Susie Nicholas, charity manager at Beaverbrooks, said: “Work colleagues, family groups, serious cyclists and fun riders all participated in the Bike Ride and the sun was shining as cyclists crossed the finish line, where they were rewarded with a souvenir medal for their efforts.

“Special thanks to all the volunteers who were out in force helping with registrations and marshalling duties. It was a brilliant event which raised much-needed funds for Trinity Hospice.”