Watches of Switzerland signs lease for new Trafford Centre store

The Watches of Switzerland Group has announced it has signed a new 10-year lease with The Trafford Centre, for a flagship store in a new location, which is expected to open in the summer.

The retailer will relocate its Goldsmiths store to The Trafford Centre’s Main Dome on the upper level, which will house a new standalone fascia for a TAG Heuer boutique.

With an almost 60% increase in share value at the end of 2020 despite the pandemic, the company said it is looking towards footfall at The Trafford Centre to continue building on that momentum throughout 2021.

Nick Williams, senior director CBRE, The Trafford Centre asset manager, said: “Goldsmiths is a long-term and much-valued retailer at The Trafford Centre and the signing of a new 10-year lease for a larger store, as well as the addition of the TAG Heuer boutique, highlights the anticipated demand for such luxury goods after the challenges of the last few months, in the same way we experienced in 2020. “

Craig Bolton, executive director for the Watches of Switzerland Group added: “We are delighted to sign a new lease with The Trafford Centre. We have been present in the Centre for a number of years and we are delighted to be opening a new Goldsmiths Store, a TAG Heuer Boutique and also significant space for Tudor as well as our Jewellery brands.

“We look forward to opening our new store and continuing our partnership with The Trafford Centre.”