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Astrid and Miyu has announced it will be launching a new store in Notting Hill which will open on 15 April 2021.

The launch will be the first of a run of openings by jewellers that falls in line with its “ambitious 2021 expansion” plan to build on its £10m turnover.

The new store on Westbourne Grove will be the largest of the group’s seven-strong portfolio and will offer piercing, tattooing and jewellery welding. Astrid and Miyu solid gold and vermeil jewellery, which has gathered a celebrity following will also be on display.

Founder Connie Nam said: “We’re delighted to be opening a store in the beautiful Notting Hill, where the idea of Astrid & Miyu was born in my tiny flat back in 2012.

“Many of our current London-based customers either live or regularly visit Notting Hill and the neighbouring brands also have a very similar customer base to us.”

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