AEON, a new jewellery and watch fair, is set to take place in Munich from 21-24 October 2021.
The event concept has been formed by the “fair plus one” idea, which will see a dual focus of AEON across its two venues.
It will commence with a two-day pop-up event in central Munich, before moving to a three-day premium trade fair at the Munich exhibition center.
Christoph Keilmann of AEON said: “We´re combining the best of both worlds: the exclusivity and media reach of a luxurious downtown event and the business-promoting efficiency of an established trade fair structure.”
The event will also follow the communication approach B2B2C, enabling consumers to gain insight into the manufacturing processes of roughly 40 manufacturers.
Moreover, jewellers will be able to personally invite their top buyers, bringing them to the booths of both events.
Keilmann added: “We want to give manufacturers and jewellers the opportunity to join forces and send a shared message to the end customer market: buy watches and jewellery again.”