LVMH and Richemont to develop luxury blockchain platform

Aura represents a new way for luxury brands to communicate directly to consumers to share updates on the quality of their materials, craftsmanship and creativity whilst strengthening the relationship between the clients and brand

LVMH has joined forces with rivals, Prada and Cartier, both part of the Richemont group, in order to develop Aura Blockchain Consortium, a global luxury blockchain.

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