As part of this, it will be offering independent retailers a more focused sales support package that includes contemporary point-of-sale, marketing material and a tailored sales support programme.
Henryka’s new marketing material reflects the brand’s new focus, featuring atmospheric model shots, a range of high-quality packaging and an updated website.
The revised product proposition is designed to target customers who appreciate high-quality, original, creative jewellery pieces that celebrate the unique beauty of natural stones.
The new product range has been streamlined, with bespoke and obtainable autumn/winter pieces.
The brand has set itself a target of opening 100 new accounts with independent retailers in the next 12 months.
Anna Emmett, director of Henryka, said: “Henryka offers individually designed, beautifully made jewellery. We are unique and niche and we are proud of it – this repositioning of our brand has helped us to focus on a target market that values natural materials, authentic jewellery and a classic story.”