Thursday, 19 October, 2017
Home // News // Designers // Howard Levine steps down from Chalfen of London to start new venture
Howard Levine

Howard Levine steps down from Chalfen of London to start new venture

After more than 12 years, Howard Levine has announced his departure from Chalfen of London.

Citing his reasons for leaving as wanting to “follow his passion”, Chalfen of London will continue as normal with Sonny Akhtar in his place.

Levine will be setting up new company Diamnet to give jewellers a new strategy, innovative instore experience and the ability to compete online.

Saying that it’s “getting harder” for bricks-and-mortar retailers to secure the engagement ring sale, Levine hopes to give jewellers an “answer” with the company

Diamnet says it will reduce costs for retailers whilst making them more competitive and giving their customers more choice. It promises to bring diamonds cutters and ring mount manufacturers closer to the jeweller in a combined effort to bring engagement ring sales back to retailers.

Levine said: “The way diamonds and diamond rings are distributed right now hasn’t really changed in years and something clearly needs to give.

“The internet is eating everybody’s lunch and bricks-and-mortar retailers have to find a new way to compete – I will make the solution both affordable and super easy to integrate.”

About Shekina Tuahene

Shekina Tuahene
Shekina is a multimedia journalist who has lived in London all her life. She is an alumnus of University of Greenwich and Brunel. Shekina loves to read, travel, socialise and listen to music. If you have any story or feature ideas, feel free to drop her a line.

Check Also

TWFA

Buckley London reports success at TFWA in Cannes

Global fashion jewellery designer Buckley London has reported success in Cannes following a product preview …

Why not sign up to the Jewellery Focus Daily Briefing?

Why not sign up to the Jewellery Focus Daily Briefing?

Join our mailing list to let Jewellery Focus deliver the latest news from across the UK jewellery industry, directly to your inbox.

We have added you to our list! Please check your inbox to confirm your subscription.