Organiser, MCH Group, has announced the return of luxury watch and jewellery trade event Baselworld, which will run from 31 March to 4 April 2022.
The event, which was held for the last time in 2019 due to last year’s pandemic, will act as a B2B platform for the mid-range luxury segment.
The concept combines trends in the experience marketing market with the needs of the entire community in the mid- and high-end segment of the watch, jewellery and gemstone industry.
Previously, the event was an important annual meeting place for the luxury brands in the watch, jewellery and gemstone industry.
However, after taking a two year break, the new Baselworld will be a platform on which smaller watches and jewellery manufacturers and gemstone traders can present their products, while retailers will have efficient and easy access to the diversity of manufacturers.
Baselworld will also become a digital platform, supplemented by live events, which will be available to the jewellery, watch and gems industry around the clock, 365 days a year, worldwide.
Michel Loris-Melikoff, managing director, Baselworld, said: “After the Corona Pandemic had stalled Baselworld over the last two years, we took a lot of time to talk to our partners and exhibitors.
“One thing became very clear, the Baselworld brand must remain, but it must fundamentally change.”