SVP Jewellery has announced a new partnership with Erin Agencies which will see it expand the company’s presence in the north and south of Ireland.
The jeweller will be rebranded to Sarah Verity for the Irish market, to avoid confusion with the Society of Saint Vincent de Paul.
The brand will be rolled out across both regions in Ireland over the next 12 months with the help of Simon Best and Rachel Doherty.
This is the latest expansion plans for the brand, which also recently signed D-tails agent and distributor to take SVP into the Germany, Austrian and Swiss markets.
The group also launched onto the Faire website for the US and Canadian markets with the hope of building a wholesale retail community in these territories.
Sarah Verity Parham, CEO and founder for SVP Jewellery, said: “Sarah Verity is a logical rebrand for us in Ireland – it keeps the original name for the brand close to what it is in every other region and uses my name which is at the heart of the brand.”