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Missoma to launch Harris Reed collection in September

The collection will showcase Reed’s ‘signature baroque romanticism’ and gothic edge aligned with the brand’s ‘cult-status layering aesthetic’ across both demi fine and fine collections

Missoma has announced a new upcoming collaboration with designer Harris Reed, launching in September 2021.

The collection will showcase Reed’s signature baroque romanticism and gothic edge aligned with the brand’s “cult-status layering aesthetic” across both demi fine and fine collections.

Reed said: “Throughout this collaborative process, I was really able to let my creativity run free and able to dream as big as I could possibly dream. The story I hope to tell with this collection is to be your own light and define who you are through what
you choose to explore.

“Using jewellery pieces, like I do with clothes and make-up, as the building blocks in your tool box to best express who you are, exploring your individuality and
your fluidity.”

Marisa Hordern, CEO and creative director, Missoma, added: “Harris Reed has made a name for himself as a secret fashion weapon to the stars, and is not afraid to be who he is, which is why he was the obvious choice for us when choosing who to collaborate with in our year of self-expression.

“This is just the start of our collaboration, but it is so important to be part of this message of inclusivity and acceptance by creating jewellery that is truly for everyone.”

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