Building upon its introduction in the US this month, the brand will be vetting new global opportunities in additional markets.
The collection includes over 60 sparkling rings, necklaces, earrings, and bracelets set in gold and sterling silver accented with brilliant natural diamonds.
Gautam Begani, COO of KP Sanghvi Jewellery, said: “It has been an absolute joy working with Serena and watching her inspire new fine jewellery collections that mirror her bold, yet playful, sense of style.
“We’re so excited about our new retail distribution with one of the largest specialty jewellers in the US. Our major next step is taking Serena’s diamond jewellery designs to a wider audience of her fans globally.”
Serena Williams added: “I love expressing myself through fashion. My diamond jewellery collection is a beautiful celebration of the strong women in my life and around the world.
“I’m so grateful for the opportunity for my designs to inspire people to love themselves, believe in themselves, and to bring a little sparkle and joy to special moments.”