Aurum continues UK expansion of Tag Heuer boutiques

Aurum Holdings has continued to build its presence in key UK cities this summer with the opening of two Swiss watch brand Tag Heuer franchise boutiques.
The first of the boutiques opened this July in London’s historic Old Spitalfields Market.

August then saw the arrival in Sheffield’s Meadowhall centre, marking Aurum’s fifth standalone Tag Heuer Boutique in the UK.

The Spitalfields and Meadowhall openings follow the unveiling of Tag Heuer’s Chelmsford store in the Bond Street shopping development in December 2016 and boutiques already exist in Manchester and intu Lakeside in Essex – all managed by Aurum.

In addition to showcasing a variety of the newest Tag styles and collections, both boutiques showcase the state-of-the-art Connected Modular 45 watch collection, which allows customers to view the full range and personalise their watch design via an interactive display.

Craig Bolton, executive director at Aurum, said: “This year, we have launched two exciting new boutiques in premium leisure destinations that we would consider to be world-class.

“The Tag Heuer concept is all about creating dynamic shopping environments in which our customers can explore the brand and experience all of its parameters in one place, immersing themselves in its 157-year story.”

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