Astrid and Miyu to launch three new London stores

Jewellery brand Astrid and Miyu has announced it will be launching three new destination stores in London.
Opening on 18 November, 25 November and 3 December on King’s Road, Foubert’s Place and Coal Drops Yard, the new stores arrive in time for the festive season.

The new stores will feature similar Scandinavian and Japanese-inspired designs to Astrid and Miyu, now a nine-strong store portfolio.

Sharon Solis, retail director, said: “It is incredible to see how much Astrid and Miyu has grown during just my first year here. Our expansion allows us to reach more of our customers, from London and beyond, and we are excited to have some incredible neighbouring brands that cater to a similar consumer base to us.

“As with our Notting Hill store that launched in the spring, we will be providing our much-loved piercing services in wonderfully designed studios as well as our popular tattooing and bracelet welding.”

Connie Nam, founder, added: “We’re so excited to be opening this trinity of stores in London, the city where Astrid and Miyu first began almost a decade ago, and to welcome existing and new customers over the festive period.

“Our expansion plans are well underway and the speed at which we’ve been able to increase our store footprint following the pandemic is down to bolstering our senior leadership team which, in turn, has resulted in many exciting progression opportunities for our fantastic team as we grow both in terms of people and physical presence.”