Beaverbrooks celebrates double store opening

Beaverbrooks has celebrated its first ‘double store opening’ as new Bracknell and Guildford premises cut the ribbon yesterday (Thursday 7 September).

The openings mark the 70th and 71st branches for the family-owned jeweller.

The Bracknell store is situated in The Lexicon shopping centre – a new 580,000-square foot retail and leisure destination located in the town centre.

The new store opened its doors to the public with a giveaway – £1,500 worth of jewellery was frozen inside a four-foot ice sculpture and customers were given the opportunity to ‘polish’ away the diamond-shaped ice to win the jewellery inside.

The Guildford store is located in The Friary Shopping centre, the largest in Guildford.

The store celebrated its launch with a TAG Heuer partnership, inviting football fans to test their sporting knowledge in a timed quiz to win a pair of Premier League match tickets.

Anna Blackburn, CEO at Beaverbrooks, said: “We’re thrilled to announce our 70th and 71st store openings in Bracknell and Guildford. With the two new locations we have identified prime shopping centre developments, providing a fantastic opportunity to expand our portfolio and extend our diamond, jewellery and watch offering to even more customers throughout the UK.”

Beaverbrooks celebrates its 71st opening in The Friary Shopping centre, Guildford
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Shekina Tuahene

Shekina is a multimedia journalist who has lived in London all her life. She is an alumnus of University of Greenwich and Brunel. Shekina loves to read, travel, socialise and listen to music. If you have any story or feature ideas, feel free to drop her a line.

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