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Canadian jeweller Birks readies for UK launch

Canadian jewellery brand Birks is set for its UK launch with the support of Aurum Group Holdings.

From Monday 9 October, a specially curated collection of the brand’s contemporary jewellery will be stocked in Mappin & Webb stores across the country.

The brand was founded in Montreal in 1879 and has become one of Canada’s leading retailers, manufacturers and designers of high-end jewellery, watches and gifts. Birks will launch in the UK with five collections of varying price ranges to cater to a wide market.

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  • Birks Muse – The house’s ‘iconic’ collection with designs based on the ceiling pattern of the first store in Old Montreal and celebrating the brand’s Canadian heritage with a unique hallmark.
  • Birks Rock & Pearl – This line is inspired by the architectural details found in the Montreal flagship store and features pairings of pearls and silver.
  • Birks Rosée du Matin and Birks Splash – These two are delicate diamond collections inspired by nature, featuring bar pendants and earrings with diamond layers and sleek wrapping rings.
  • Birks Bee Chic – This range is inspired by the honeycomb and fuses accents of onyx with mother of pearl and diamond.

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Shekina Tuahene

Shekina is a multimedia journalist who has lived in London all her life. She is an alumnus of University of Greenwich and Brunel. Shekina loves to read, travel, socialise and listen to music. If you have any story or feature ideas, feel free to drop her a line.

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