Friday, 15 December, 2017
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Bransom

Bransom allows jewellers to spot watch trends with new sales data service

Jewellery EPOS provider Bransom is allowing its Bsmart2 clients to have comprehensive access to watch sales data through its new GfK Watch Panel.

The service shows users what’s selling across Great Britain and gives them the opportunity to see if there are trends and popular watches they may not be aware of.

The data is aggregated across independent retailers, chains and online stores such as Amazon to gain as wide a view as possible as to the market’s performance.

GfK’s report includes features such as the detail of watch, drive, display and strap type, gender split, along with brand performance and volume vs price on monthly and annual ranges.

Bransom Bsmart2 clients can sign up with GfK as a free service when allowing their own sales data to be anonymously sent to GfK by Bransom.

Paul Mitchell, GfK’s client insight director, said: “It’s important to benchmark your performance against the market, so that you can identify key threats and opportunities for your business.”

Chris Garland, Bransom’s managing director, said: “To get this invaluable data at no cost can only be a very smart move for any retailer. We are committed to helping our clients maximise their profitability through analysis of data, and the GfK watch panel is another way we support that.”

About Shekina Tuahene

Shekina Tuahene

Shekina is a multimedia journalist who has lived in London all her life. She is an alumnus of University of Greenwich and Brunel. Shekina loves to read, travel, socialise and listen to music. If you have any story or feature ideas, feel free to drop her a line.

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