The aim of this round of investment is to ramp up global expansion after the brand’s initial success across Europe and the US.
Since the company’s first round on Seedrs in 2014, Taylor & Hart has grown sales from £110,000 to over £1.7m per annum with a strong pipeline of engagement ring sales and 20% repeat purchases rate.
The company offers over 150,000 ethically sourced diamonds and gives customers the ability to design their own ring. They can then choose to meet an expert at the brand’s showroom to get advice, perfect their design, receive a 3D-printed replica and touch and feel the product before buying.
Nikolay Piriankov, CEO and co-founder at Taylor & Hart, says: “Initially, raising investment through the crowd was an opportunity to build a successful ‘friends-and-family’ round to help us kickstart the company.
“We were delighted by how our investors evolved to also be customers, mentors, board advisors and some of our strongest brand advocates. This is why we’re back – we see crowdfunding as an opportunity to raise investment, but also to build a community.”