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Lily Arkwright has reported a 73% rise in engagement ring sales last week (1 to 10 August) compared to the previous year, due to the August heatwave.
Lily Arkwright said that the sunny weather has led to a rise in engagements, suggesting that hot weather “makes people feel more romantic”.
The jewellery company was founded by husband and wife, Lauren and Phil Dawson, and both 2021 and 2022 have seen a marked increase in revenues for the business.
Additionally, earlier this year, Lily Arkwright announced plans to expand into Europe to help facilitate a “quicker and seamless experience” for its European customers.
