Ivy and Gold unveils new Christmas line

Beaded jewellery brand Ivy and Gold has announced its new Christmas collection.

The new line includes personalised bracelets, stacking gifts, rings and earrings all inspired by founder Erinn Kerr’s daughter Ivy.

Beaded letter bracelets come made to order with personalisation options and there are also options for child bracelets too.

Kerr, an ex-journalist, set the brand up after the birth of Ivy, who was born with cystic fibrosis, as a form of self care.

Kerr said: “Like so many I know, I had no prior warning as my daughter’s Cystic Fibrosis diagnosis came out of the blue when she was a couple of weeks old. I went from being no one’s mum, to the mum of a baby who needed me even more than your average newborn.

“Because of her diagnosis, Ivy was clinically vulnerable, and so we immediately began shielding. As my last shred of normality disappeared I looked for something to cling to and found this community.”

She added: “I had already made a few bracelets for friends and family, but it was during lockdown that Ivy and Gold really took off. I threw myself into it because I had nothing else to focus on or distract me from my fear and worry and it worked amazingly.When I think back now I can see how happy I was to be growing this business when I felt I’d had so much taken from me.”