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Astteria, the UK jewellery brand specialising in coloured diamonds, has announced that it will open a new store in London’s Mayfair neighbourhood on 15 March.

The company stated that it chose this location because it best reflected the “excellence” of the brand and its future.

With its new showroom and “high-end” architecture Astteria aims to influence how clients view the company’s products and create a memorable shopping experience.

The brand has attained an international reputation for producing products containing coloured diamonds and other rare gems.

Astteria has opened several showrooms where clients can peruse the collection, learn about the artistry behind each piece, and receive individual attention.

In order to make customer’s shopping experience better, the company recently collaborated with Coinbase, an online platform for buying, selling, transferring, and storing cryptocurrency.

This enables customers to purchase jewellery using crypto.

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