Mayfair
Mayfair is synonymous with luxury and heritage, standing as one of London’s most prestigious hubs for fine jewellery and high-end retail. For UK jewellers, designers, and suppliers, it represents a key market where trends are set and industry leaders operate. Jewellery Focus covers developments in Mayfair’s jewellery scene, including flagship store openings, brand movements, market insights, and the evolving role of this iconic district in shaping consumer demand. Our reporting provides trade professionals with valuable perspectives on opportunities and challenges in this high-value retail environment.
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Apr- 2025 -11 AprilDesigners
Exclusive: Astrea London CEO takes full control in strategic buyout
Nathalie Morrison, CEO of Astrea London, has revealed that she has taken full control of the company after buying out her co-founder’s 50% shareholding. With full ownership now secured, Morrison is accelerating Astrea’s international expansion, building on its current boutiques at the 5-star Fairmont Hotel in Windsor Park and Villa…
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Mar- 2025 -17 MarchAuctions
£8k Medieval posy ring to be offered at Noonans sale
A Medieval gold posy ring, dating from the 13th or 14th Century, will be offered at Noonans Mayfair and is estimated to fetch £6,000-8,000. The ring was discovered by Richard Girling metal detectorist in Merton, near Thetford in Norfolk in March 2024. The ring was subsequently disclaimed as treasure and…
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Dec- 2024 -12 DecemberDesigners
YSSO launches Mayfair pop-up
Greek demi-fine jewellery brand YSSO has announced the launch of The House of YSSO on New Bond Street, its first pop-up store in Mayfair which will be open until February 2025. The House of YSSO is open at 76 New Bond Street from 6 December 2024 to February 2025, with…
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Nov- 2024 -19 NovemberAuctions
Noonans to offer private collections from Louis Osman and Georg Jensen
Noonans Mayfair has revealed that a collection of jewellery and silver by 20th Century architect and goldsmith Louis Osman will be offered at auction. The auction will also include a single-owner collection of Georg Jensen jewellery, comprising 42 pieces, including many rare early examples, and is expected to fetch in…
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Sep- 2024 -26 SeptemberDesigners
New brand Annabel B debuts with ‘wearable art’ collection
New British jewellery brand Annabel B has launched with ‘wearable art’ handmade pieces. Founder and creative director Annabel Bartfeld has launched the brand with pieces that are often intended to be worn in non-traditional places. For example sterling silver bangles that bridge the hand or sit above the elbow to…
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Aug- 2024 -7 AugustProduct Launches
Martin’s Gems to launch new fine jewellery collection in Mayfair
Martin Prinsloo, the master gemstone cutter of London and founder of Martin’s Gems, is set to launch his new fine jewellery collection on 30 August 2024 at the Chesterfield Hotel in Mayfair. “The gem makes the jewel” is what Prinsloo strongly believes, this motto then was also the focal point…
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Oct- 2023 -12 OctoberRetailers
Pragnell unveils new Leicester showroom
Rare jeweller Pragnell has announced the opening of its new showroom in Leicester across the road from its old showroom. The new showroom has double the floor space of the old one as well as an expanded workshop space for its goldsmiths and watchmakers. The design of the new showroom…
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Jul- 2023 -17 JulyDesigners
Deakin and Francis launches the Marine Collection
Deakin and Francis has announced the launch of the Marine Collection, inspired by the “beauty of the ocean”. The line includes 18ct gold cufflinks, 925 sterling silver ladies’ bracelets, keyrings, and crystal decanters. At the centre of this collection is the 18ct white gold shark head cufflinks with moving jaw…
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Jun- 2023 -23 JuneDesigners
Goossens debuts first bridal edit at London boutique
French jewellery house Goossens has unveiled its first ever bridal edit, the Venise Mirage collection, at its London boutique in Mayfair The collection encompasses necklaces, rings, earrings, bracelets and a selection of hair jewellery. The collection magnifies the house’s favourite stones: natural rock crystal and freshwater pearls, together with mother-of-pearls…
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Apr- 2023 -24 AprilRetailers
Cara Jewellers opens first international boutique in Mayfair
Dubai-based Cara Jewellers has opened its first international boutique in Burlington Arcade, Mayfair. Cara Jewellers was first established in Dubai in 2005 by Kiran and Anil Pethani, who have more than three decades of experience in the international jewellery industry. Since then, Cara Jewellers has established its presence across 14…
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