Mayfair
Mayfair is synonymous with luxury and heritage, standing as one of London’s most prestigious hubs for fine jewellery and high-end retail. For UK jewellers, designers, and suppliers, it represents a key market where trends are set and industry leaders operate. Jewellery Focus covers developments in Mayfair’s jewellery scene, including flagship store openings, brand movements, market insights, and the evolving role of this iconic district in shaping consumer demand. Our reporting provides trade professionals with valuable perspectives on opportunities and challenges in this high-value retail environment.
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Apr- 2023 -24 AprilRetailers
Cara Jewellers opens first international boutique in Mayfair
Dubai-based Cara Jewellers has opened its first international boutique in Burlington Arcade, Mayfair. Cara Jewellers was first established in Dubai in 2005 by Kiran and Anil Pethani, who have more than three decades of experience in the international jewellery industry. Since then, Cara Jewellers has established its presence across 14…
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Mar- 2023 -7 MarchManufacturers
Astteria opens new London store
Astteria, the UK jewellery brand specialising in coloured diamonds, has announced that it will open a new store in London’s Mayfair neighbourhood on 15 March. The company stated that it chose this location because it best reflected the “excellence” of the brand and its future. With its new showroom and…
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7 MarchNews
Historic Spencer-Churchill necklace on sale for first time ever
High-end jewellery shop Hancocks London has announced that the famous Spencer-Churchill necklace will be on the market for the first time in history for £125,000. The necklace derives its name from John Spencer-Churchill, 7th Duke of Marlborough, who in 1875 created it for his wife Frances. Described as an “intricate…
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Sep- 2022 -27 SeptemberNews
Sassoon family diamond fetches £38,000 at Noonans
An early 20th Century diamond and platinum ring, formerly the property of business woman, philanthropist, Jewish scholar and famed hostess Mrs Flora Abraham Sassoon (1856-1936) of the Sassoon dynasty, has sold for a price of £38,000 at Mayfair auctioneers Noonans. The sale took place on 13 September in a sale…
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Aug- 2022 -22 AugustRetailers
Noonan’s to sell former Sassoon family diamond
An early 20th Century diamond and platinum ring formerly the property of business woman, philanthropist, Jewish scholar and famed hostess, Mrs Flora Abraham Sassoon is to be sold by Mayfair-based auction house Noonans on Tuesday, September 13, 2022. It is estimated to fetch £20,000-30,000. The ring was passed on to…
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Mar- 2022 -18 MarchDesigners
Cartier ring sells for £20,000 at auction, tripling estimated value
A mid 20th Century ruby, emerald and diamond ring by Cartier was sold for £20,000 – almost three times its high estimate – by Dix Noonan Webb in their auction of Jewellery and Objects of Vertu on Tuesday March 15, 2022 at their Mayfair saleroom. Comprising three bombé hoops, it…
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2 MarchRetailers
DNW to hold auction in collaboration with Queens of Mayfair
Mayfair Auctioneers’ Dix Noonan Webb has teamed up with nearby Queens of Mayfair for DNW’s auction. DNW holds four auctions of jewellery each year at their Mayfair salerooms, the next sale being Tuesday March 15, 2022. Highlights include a Columbian emerald and diamond necklace which is estimated at £12,000-15,000; a…
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Nov- 2021 -26 NovemberAuctions
Cartier aquamarine line bracelet fetches £52k at auction
An aquamarine line bracelet by Cartier has sold for £52,080 at Dix Noonan Webb in its Jewellery, Watches and Objects of Vertu auction in Mayfair this week. Dating from the 1940s, the bracelet was initially expected to fetch between £12,000-15,000. However, after “intense” bidding between two telephone bidders, the bracelet…
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10 NovemberAuctions
Dix Noonan Webb to sell HRH Princess Margaret’s Cartier brooch
Dix Noonan Webb will auction HRH Princess Margaret’s aquamarine and diamond brooch by Cartier in its auction of Jewellery, Watches and Objects of Vertu on 23 November at its Mayfair saleroom. The brooch by Cartier dates from 1932, purchased by Her Majesty Queen Elizabeth from Cartier in 1947 for £175,…
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Jul- 2021 -8 JulyRetailers
Hancocks London to unveil Bezel collection
Hancocks London will unveil its first new collection since lockdown easing this summer, the Bezel collection which features a selection of diamond rings, designed by the jeweller and handcrafted in Britain, during the pandemic. The collection comprises a series of rings ranging from £3,950 to bespoke commissions and officially launches…
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