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Mayfair

Mayfair is synonymous with luxury and heritage, standing as one of London’s most prestigious hubs for fine jewellery and high-end retail. For UK jewellers, designers, and suppliers, it represents a key market where trends are set and industry leaders operate. Jewellery Focus covers developments in Mayfair’s jewellery scene, including flagship store openings, brand movements, market insights, and the evolving role of this iconic district in shaping consumer demand. Our reporting provides trade professionals with valuable perspectives on opportunities and challenges in this high-value retail environment.

  • Sep- 2016 -
    23 September
    DesignersWolf & Badger and Swarovski announce collaboration

    Wolf & Badger and Swarovski announce collaboration

    Independent brand and multi-channel retailer Wolf & Badger has announced a collaboration with crystal jewellery firm Swarovski. The collaboration will see a range of Wolf & Badger designers, inspired with Swarovski elements, showcased within a brand new arm of the retailers website and in its physical stores in Dover Street,…

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  • Jan- 2016 -
    6 January
    Crime
    Armed thieves raid Mayfair jewellery store three weeks after opening

    Armed thieves raid Mayfair jewellery store three weeks after opening

    A gang of armed raiders on mopeds raided a luxury jewellery store in London’s Mayfair district on Wednesday morning, just three weeks after it celebrated its opening. The Metropolitan Police are now appealing for information and witnesses to come forward following the smash-and-grab incident at Time Machine on Avery Row…

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  • Dec- 2015 -
    3 December
    EventsGoldsmiths’ Company Assay Office opens first retail hallmarking facility

    Goldsmiths’ Company Assay Office opens first retail hallmarking facility

    The Goldsmiths’ Company Assay Office has announced the opening of its first hallmarking facility within a retail jeweller. The in-house assay office, which opened in November, is located within a purpose-built facility at Graff Diamonds’ London workshop in Mayfair. The facility, which has its own dedicated member of the assay…

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  • Nov- 2015 -
    27 November
    EconomyRecord auction sales boost jewellery investment performance

    Record auction sales boost jewellery investment performance

    Record auction sales and strong demand for coloured diamonds and pearls have helped boost the investment performance of jewellery, according to estate agent Knight Frank. Launched at an event held at the Mayfair headquarters of auction house Bonhams, the latest edition of the firm’s Luxury Investment Index (KFLII) focused on…

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  • Oct- 2015 -
    27 October
    AppointmentsDix Noonan Webb enters jewellery market with Bonhams hires

    Dix Noonan Webb enters jewellery market with Bonhams hires

    International coins and medals specialists Dix Noonan Webb is entering the jewellery market with two Bonhams hires briefed to launch a new jewellery department. The new division will open for business on 11 November 2015, headed up by Frances Noble (assisted by Laura Smith), both of whom join from Bonhams. The new…

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  • 6 October
    DesignersCarat to open new London store

    Carat to open new London store

    Fashion jewellery brand Carat has announced that it set to open a new London boutique in Mayfair’s iconic Burlington Arcade. Opening later this month, the new boutique will mark the company’s fourth stand-alone store in the UK and will see the launch of a new design in-line with what Carat…

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  • Aug- 2015 -
    11 August
    Watch FocusBackes & Strauss opens Mayfair boutique

    Backes & Strauss opens Mayfair boutique

    Backes & Strauss, which specialises in diamond watches, has announced the opening of a new boutique store in London’s Mayfair. The store, which is located on Grosvenor Street, will showcase timepieces from the brand’s Duchess, Renaissance, Royal Jester and Victoria collections. Alongside the timepieces, the store will also house historical…

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  • Jun- 2015 -
    15 June
    AnalysisDo auctions reflect trends, or do they set them?

    Do auctions reflect trends, or do they set them?

    Auctions certainly re-invent trends, resurrecting past styles to the forefront of current taste, with a new inventive take on the past. Collectors have been fascinated with great auction sales since the disposal of the great art collection of Charles I by the Parliamentarians. The 18th Century saw a wave of…

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  • Apr- 2015 -
    21 April
    EventsGalio jewellers launch design competition

    Galio jewellers launch design competition

    Galio jewellers in St Albans has launched a design competition in conjunction with the St Albans Fashion Week (SAFW).  The competition will run alongside the SAFW’s ‘Creative Next Generation’ which aims to unearth the next generation of creative talent. The overall winner of the competition will have the opportunity to…

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  • Dec- 2014 -
    19 December
    Watch FocusIWC opens first UK boutique in London’s Mayfair

    IWC opens first UK boutique in London’s Mayfair

    Swiss watch manufacturer IWC Schaffhausen has officially opened its first UK boutique, located on London’s New Bond Street in Mayfair.  Following a four-month building project, the two-storey, 90-square-metre site welcomed its first customers on Friday December 19, just in time for the final weekend before Christmas. The store aims to…

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