Wolf & Badger and Swarovski announce collaboration

Independent brand and multi-channel retailer Wolf & Badger has announced a collaboration with crystal jewellery firm Swarovski.

The collaboration will see a range of Wolf & Badger designers, inspired with Swarovski elements, showcased within a brand new arm of the retailers website and in its physical stores in Dover Street, Mayfair and Ledbury Road and Notting Hill London.

Some 15 brands are being showcased on the Swarovski platform in total; including Bark, Charlotte Valkeniers, Claudia Baldazzi Jewels, Edge of Ember, Gideon John Jewellery, Hop Skip & Flutter, Kasun, Miss High & Low, Nadia Minkoff, Ona Chan,Ternary London, The Season Hats and Vittorio Ceccoli.

Henry Graham­, creative director and co-founder at Wolf & Badger, said: “Working with Swarovski has been a pleasure from start to finish. They are known for their crystals that are the best in the market and their reputation is stellar.

“We have always admired what they are doing with their fashion collaborations and their support of independent brands is something that we believe is truly important in maintaining a dynamic industry.”

To celebrate the collaboration, world-renowned British creative Katie Eary has designed a window instillation, in both the company’s Notting Hill and Dover Street boutiques, which will feature a giant cobra to symbolise Wolf & Badger’s Autumn/Winter theme of ‘Elemental’.

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