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Mayfair

Mayfair is synonymous with luxury and heritage, standing as one of London’s most prestigious hubs for fine jewellery and high-end retail. For UK jewellers, designers, and suppliers, it represents a key market where trends are set and industry leaders operate. Jewellery Focus covers developments in Mayfair’s jewellery scene, including flagship store openings, brand movements, market insights, and the evolving role of this iconic district in shaping consumer demand. Our reporting provides trade professionals with valuable perspectives on opportunities and challenges in this high-value retail environment.

  • Dec- 2014 -
    5 December
    AuctionsDreweatts’ £1.2m fine jewellery auction

    Dreweatts’ £1.2m fine jewellery auction

    Dreweatts achieved stellar results in a day of luxury sales at their London saleroom on 27 November, with prices totalling over £1 million. Fierce international bidding saw iconic jewels by the master jewellers and high jewellery ateliers of the 20th Century including Bulgari, Graff and Jean Schlumberger, steal the show and…

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  • Nov- 2014 -
    18 November
    Brand ProfilesThe Second-Hand Uprising

    The Second-Hand Uprising

    The founders of used watch retailer Watchfinder & Co have secured £6.2m of investment in their company from VCs. Aside from taking the business into the major league, what exactly will this cash injection achieve for the hitherto organically-grown internet startup? By MICHAEL NORTHCOTT. Co-founder and brand director of Watchfinder…

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  • Sep- 2014 -
    25 September
    Watch FocusIWC to open first UK boutique in London

    IWC to open first UK boutique in London

    Swiss watch manufacturer IWC Schaffhausen has announced plans to open its first UK boutique in London, set to open before the end of the year.   The new boutique, which will be located at 138 New Bond Street in Mayfair, will offer clients a “unique and dedicated brand experience.” Georges…

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  • Apr- 2014 -
    14 April
    DesignersGraduate competition finalists revealed

    Graduate competition finalists revealed

    London based boutique Nude Jewellery has narrowed down the search for its Graduate in the Spotlight 2014 to just three entrants.Dovile Bertulyte, Frank Luckham and Agnieszka Maksymiuk submitted their designs for the competition, which opened in January, and voting to find which of the three should be crowned winner has…

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  • 8 April
    DesignersBric-a-brac £20m Fabergé egg to go on display

    Bric-a-brac £20m Fabergé egg to go on display

    A £20 million Imperial Easter Egg designed by Karl Fabergé, which was unknowingly bought by an American scrap metal dealer to melt down before he realised its value, is to go on display at Wartski’s showroom in London later this month. The owner, who wanted to remain anonymous, purchased the gold…

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  • Mar- 2014 -
    18 March
    InternationalObjet bought by scrap-dealer identified as £20m Fabergé egg

    Objet bought by scrap-dealer identified as £20m Fabergé egg

    A £20 million Imperial Easter Egg designed by Fabergé himself was unknowingly bought by an American scrap metal dealer to melt down before he realised its value. The owner, who wanted to remain anonymous, purchased the gold and diamond and sapphire encrusted egg for £8,000 at a bric-a-brac market in…

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  • 14 March
    CelebritiesGlitzy Mayfair event for Tresor Paris watch launch

    Glitzy Mayfair event for Tresor Paris watch launch

    Tresor Paris last night held a snazzy event at Jack Barclay Bentley in Berkley Square, London, to launch Nouveau Hexagone, its new collection of watches. The venue, which is a Bentley showroom by day, was packed with celebrity guests including including rapper Professor Green, Uri Geller, Boyzone members Shane Lynch and…

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  • Jan- 2014 -
    27 January
    DesignersLondon shop offers graduate exhibition opportunity

    London shop offers graduate exhibition opportunity

    London-based Nude Jewellery is running a competition aimed at recent jewellery designer graduates where the winning entry will exhibited at Nude’s own London boutique. The winning piece will be showcased at the independent store’s Mayfair premises alongside it’s already sizeable collection of designer jewellery by award-winning designers. As well as…

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  • Aug- 2013 -
    21 August
    Retailers77Diamonds relocates to Mayfair

    77Diamonds relocates to Mayfair

    Diamond e-tailor 77Diamonds.com has relocated its head office and showroom to Hanover Square in Mayfair. Originally launched in 2005, the firm is at the forefront of the diamond market selling loose and set diamond jewellery online. Its new larger showroom boasts a new interactive experience for customers, mixing high tech…

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  • Jul- 2013 -
    4 July
    RetailersUK jewellery designer chosen by top Mayfair store

    UK jewellery designer chosen by top Mayfair store

    UKjewellerydesigner AiJade is celebrating being selected by Wolf & Badger, the designer stores in Mayfair and Notting Hill described by Vogue as ‘Britain’s Best Boutiques’.

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