Diamond e-tailor 77Diamonds.com has relocated its head office and showroom to Hanover Square in Mayfair.
Originally launched in 2005, the firm is at the forefront of the diamond market selling loose and set diamond jewellery online.
Its new larger showroom boasts a new interactive experience for customers, mixing high tech digital designs which aim to replicate the 77Diamonds.com shopping experience. As each customer goes through a process as if they were buying their diamond online, with bespoke 3D CAD to help customers see their creations.
Tobias Kormind, co-founder states: “It is with great excitement that we have moved our new head office and showroom to Mayfair.
“An area of London that reflects the same values we uphold, quality and craftsmanship. We felt it was important to merge the digital and physical world of purchasing diamonds.”