Backes & Strauss opens Mayfair boutique

Backes & Strauss, which specialises in diamond watches, has announced the opening of a new boutique store in London’s Mayfair.

The store, which is located on Grosvenor Street, will showcase timepieces from the brand’s Duchess, Renaissance, Royal Jester and Victoria collections.

Alongside the timepieces, the store will also house historical archives of the company dating back to the late 19th Century. The documents show the role Backes & Strauss provided in sourcing rough diamonds and polishing them for clients that included Cartier, Bulgari, Tiffany & Co and Mikimoto.

Vartkess Knadjian, CEO of Backes & Strauss, said: “I am delighted to announce the opening of the house of Backes & Strauss, which marks yet another milestone as we commemorate our 200 years in London.

“The House will not only showcase our collection of special timepiece and host exclusive events, but it will also be a home-away-from-home for all our discerning clients from all over the world.”