Astrid and Miyu to open three new stores amid period of strong growth
Astrid and Miyu plan on a worldwide expansion strategy, which will continue into 2023 with its recent announcement for plans to open their second US store in Q3 July 2023.
Jewellery brand Astrid and Miyu plans for three stores to open in the UK and US across Q2 and Q3, following a year of growth and seven store openings.
The openings also come after Astrid and Miyu expanded into international territories opening its first store in the US in New York and a popup in Paris last year.
Astrid and Miyu plan on a worldwide expansion strategy, which will continue into 2023 with its recent announcement for plans to open their second US store in Q3 July 2023.
Towards the end of 2022, The brand opened four new stores, one in Edinburgh, as well as new stores in Bristol, Brighton and Kingston.
Astrid and Miyu have continued their investment strategy, opening stores in both Bath and Glasgow, with a planned expansion into Ireland, a new site in London’s Spitalfields Market, and a second New York store, located in West Village.
Its newest and largest London store, in Spitalfields Market, is a 115 sqm space. The new store contains an event space for weldings and piercings, as well as a double welding bar and a total of three piercing studios. The brand announced it has also experienced a 35% YoY uptick in tattoo appointments from 2022 to 2023.
Connie Nam, founder and CEO, said: “Community and experiences are a huge part of what makes Astrid & Miyu unique, and opening physical stores will enable us to deepen our relationship with our customers and the wider community. This has become more evident post COVID with a shift to consumers wanting real life experiences, warmth and a sense of belonging.
“We are not just a jewellery brand. We are a movement, empowering individuals and using our platform to make a positive difference to the world. This is one step towards making a wider positive impact.”
