Beaverbrooks opens new Cambridge store

Diamond, jewellery and watch retailer, Beaverbrooks, has opened its first store in Cambridge’s Grand Arcade Shopping Centre, aiming to bring “significant” investment in luxury retail ahead of the busy Christmas period.

Creating 12 new roles and investing over £800k in the area, the retailer will also be opening the first dedicated TAG Heuer Boutique in the city and will be the only stockist of the Luxury Swiss brand in the area.

The brand new Beaverbrooks store has been specially designed to create a more immersive shopping experience for customers, introducing an exclusive ‘diamond room’ – for those looking to browse an extensive selection of prestigious diamond brands and jewellery for special moments.

As well as stocking the first-of-its-kind diamond collection ‘Beyond Brilliance’, the store also brings a wide range of luxury bridal pieces and the latest exclusive diamond range from the retailer, ‘Essence’.

Anna Blackburn, managing director of Beaverbrooks, said: “Opening this brand new store in Cambridge is a very proud moment for us and forms part of our programme to grow and refresh our estate across the UK. We know customers value the expert service they receive in our stores, so we are committed to bringing this experience to new regions like Cambridge.

“We are also thrilled to be expanding our long-running and incredibly valued partnership with TAG Heuer to open its first luxury boutique in Cambridge along with our brand new store.

Rebecca Jarvis, store manager at Beaverbrooks Cambridge, added: “Our team is so excited to be bringing Beaverbrooks’ expertise and providing the very best service to our customers. Ahead of a busy Christmas season, we are excited to bring a great range of special pieces to shoppers in Cambridge and further afield looking to purchase memorable gifts.

“Our exclusive ‘diamond room’ will also be a brilliant showcasing of prestigious diamond brands for those precious engagements coming in the next year.”